How to choose stainless steel jewelry?
Nowadays, stainless steel jewelry is no longer uniformly styled. Different people have different requirements when wearing stainless steel jewelry. Some do it for the sake of being cool, some for versatility, and others because of its practical functions. Choosing based on the target audience and the occasion is definitely the right approach.
The young people’s passion for stainless steel jewelry can be seen from the 38% market share. For them, jewelry serves as the “prominent bag” on social platforms and a secret code for identifying fellow enthusiasts.
Cyberpunk-style designs are the most appealing. Lasers cut circuit-like patterns on the steel surface, and when worn around the neck, it looks like future technology is attached to the body. What’s even more wonderful is the detachable and customizable style. The chain is magnetic, and you can easily remove it to change the length whenever you want; the pendant is made of fluorescent resin, which appears silver and steel during the day and emits a faint green light in bars at night.
The merchants have also understood the minds of young people. They release new series every month, with prices ranging from several tens to two hundred yuan. Even if you frequently change them, you won’t feel the pain. The rate at which jewelry wears out is even faster than that of phone cases.
When it comes to choosing jewelry for the workplace, women tend to prefer “few but exquisite” designs. A 32% market share indicates that they are more willing to pay for styles that can be suitable for various occasions.
Minimalist geometric shapes are their top choice. For instance, the steel bracelet inspired by Bulgari’s snake design has smooth lines without being ostentatious. It complements a suit well and looks gentle when paired with a dress. The most popular is the PVD gradient coloring process, which gradually transitions from rose gold to gunmetal. From a distance, it looks like wearing two pieces of jewelry, but upon closer inspection, the subtle color changes can be noticed.
Men tend to avoid wearing jewelry because they are afraid of looking too flashy. The 18% market share corresponds to a group of consumers who prefer “utility” over “beauty”.
The matte black steel smart ring has become the new favorite among business men. At first glance, it is just a simple plain ring. In fact, it integrates NFC functionality. By touching the phone, you can make a payment. By swiping the company’s access card, you can open the door.
Men who like symbolic items will choose religious symbol pendants. Crosses or Buddha heads are engraved on stainless steel, which is more low-key than gold jewelry and more durable than silver jewelry. And the industrial-style distressed bracelets are the must-have for trendy men. With a gear-like structure that can rotate, wearing it on the wrist gives a mechanical feeling, which is just right for workwear pants.
In the end, the magic of stainless steel jewelry is like a piece of plasticine, which can be molded into different shapes to satisfy different people’s thoughts. Whether you are an energetic young person, a career person who values efficiency, or a practical man, you can all find your own favorite one in it. After all, good jewelry is never for pleasing others, but for making yourself comfortable.
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