In the map of China’s jewelry manufacturing industry, Chang ‘an Town in Dongguan and Yiwu City in Zhejiang Province are known as the “two giants”, but their development paths are completely different. With its profound manufacturing genes, Chang ‘an Town has built a unique “high-end and sophisticated” competitiveness in the field of stainless steel jewelry and has become a core supplier in the global high-end market.
From the “Capital of Molds” to the barrier of precision manufacturing
Backed by the industrial accumulation of the “Capital of Hardware Molds” in the Pearl River Delta, Chang ‘an Town has deeply integrated its precision manufacturing capabilities into the production of stainless steel jewelry. From micron-level mold engraving to environmentally friendly electroplating processes, Chang ‘an enterprises can easily achieve complex hollowing out, multi-layer inlaying and other high-difficulty designs, and the product precision far exceeds that mainly made of zinc alloy and copper ornaments.
Yiwu is renowned for its “small commodities and fast-moving consumer goods”, but due to the limitations of low-melting-point metal materials and standardized processes, it is difficult to break into the high-end customized market. Relying on the cooperation among industry, academia and research, Chang ‘an has developed innovative products such as antibacterial stainless steel and smart sensor jewelry, and its technological moat has been continuously deepened.
Vertical integration builds a “one-stop” ecosystem
The stainless steel jewelry industrial chain in Chang ‘an is highly localized. Within a radius of 10 kilometers, the entire process from “steel procurement – mold development – precision processing – surface treatment – finished product export” can be completed. This “closed-loop ecosystem” significantly shortens the delivery cycle, enabling enterprises to quickly undertake customized orders from high-end customers in Europe and America.
Seize the upper reaches of the global value chain
Chang ‘an Enterprise positions itself as “stainless steel light luxury”, mainly targeting the markets of Europe, America, Japan and South Korea. The unit price of its products can reach 5 to 10 times that of similar products in Yiwu. Changan is upgrading from contract manufacturing to branding by passing the EU environmental protection certification. Yiwu mainly focuses on price-sensitive markets such as Southeast Asia and the Middle East.
The essence of Chang ‘an and Yiwu lies in the distinction between the paths of “high-end manufacturing” and “economies of scale”. Under the trends of consumption upgrade and carbon neutrality, Changan has seized the commanding heights of the stainless steel jewelry industry by leveraging its technological, supply chain and internationalization advantages. For enterprises that pursue technological innovation and brand premium, Dongguan Chang ‘an is undoubtedly a more strategically valuable choice. Yiwu has written a “fast fashion” legend in the world of small commodity empires.
